Dear Insider,

I'm Ignacia, the founder of Willi, and I'm thrilled to welcome you to a place where design meets heritage.

Inspired by my Chilean roots and my passion for design, I created Willi in the U.S., a boutique that's more than just a store—it's a celebration of diverse craftsmanship and the rich tapestry of stories that each of our products holds.

At Willi, every cozy slipper and stylish scrunchie is not just an item, but a narrative woven with care and respect for tradition. These pieces carry a part of my journey and honor the skilled artisans whose hands lovingly craft them.

I invite you to explore our curated collection and share your style and stories using #MadeByWilli. If you are an artisan eager to showcase your work, we would love to hear from you and possibly collaborate.

Thank you for supporting this small business with a big heart. Together, let's cherish and continue the storytelling tradition that each Willi piece brings.

Stay awesome,
Ignacia